Amazon’s First East Coast Grocery Store Opens In Franconia

Amazon opened its first Amazon Fresh grocery store on the East Coast Thursday in Franconia, Virginia, a suburb of the nation’s capital. It also announced it is hiring employees for a second store, which will open soon in Chevy Chase, Maryland. In the Festival at Manchester Lakes shopping center, at the site of a former Shoppers, t-shirted employees with the word “Fresh” on the shoulders greeted customers and explained the technology options to shoppers. According to wtop.com, "Some shoppers, wheeling old-school carts, held printed coupons as they looked for specials in the fresh produce section. Others entering the store stopped for a brief tutorial on the company’s Dash Cart. “It’s an amazing new technology that brings a nice, seamless approach to customer service and shopping,” Allison said. In other words, the Dash Cart is a mobile device — literally a computer on wheels. “It allows Amazon account or Amazon Prime holders to check-in, and shop in a virtual space,” Allison said." As per wtop.com, "As the Internet of Things — basically, all the “smart” things with embedded sensors and software that connect and share data — continues to expand, the Amazon Fresh store unsurprisingly has a display of Amazon devices. Kindle and Fire tablets, as well as Echo speakers, can provide a variety of ways to let Alexa know that you need to pick up some groceries on the way home."

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