Sellers think their homes are worth more than their real estate professional recommends, and buyers think these same homes are worth less.
Will Nesbitt
It’s a difficult disconnect that makes selling properties a challenge. Successfully marketing a home requires that the price be set carefully -- or it will languish on the market. Among the considerations:
How many homes are for sale in the neighborhood? The more homes on the market, the more important it is to list at the lower end of the scale. No matter where you price your home, buyers are going to want to understand the rationale behind why your house is the cheapest or most expensive. In the end, buyers will pick the house with the most value.
Take short sales and foreclosures into consideration when pricing. If the competing properties are in lousy condition, they are less of an issue, but if they are well taken care of, yet priced 25 percent below market, they can be a serious factor.
Negotiate decisively. Many buyers have options so when you counter an offer, be prepared for the possibility that the counter might be the end of the discussion.
If you have to . . . cut the price. If no one shows up for an open house, if no one calls and if there are no offers, then the price is too high. That means it's time to make a meaningful price cut.
The U.S. Department of Housing and Urban Development (HUD) says that since so many details, especially financial ones, are involved in buying and selling a home, using a real estate agent is a good idea because that professional can be a guide throughout the process, making the entire process and experience so much easier.
The key to a successful and positive experience with a real estate transaction is finding the right professional to assist you. While a real estate agent can meet your needs, the services of a Realtor® will suite your needs even better.
In {Location_Name}, what’s the Difference Between a Real Estate Agent and a Realtor?
Of the more than two million people who have earned real estate licenses, only a small percentage of them are Realtors. Realtors, who are members in good standing of the National Association of Realtors, their state association of Realtors, and a local real estate board, are held to high standards of ethical behavior and undergo continuing education annually to remain accredited.
All agents of Nesbitt Realty are Realtors!
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