A New Approach to Real Estate Lead Management

Realtor Stuart Nesbitt chats with a handyman

The Internet helped many real estate agents change the way they market their services. Now the same agents are changing the way they approach other aspects of the business – in particular, the process of capturing, filtering, and contacting leads. Web marketing helps attract more leads, but it’s becoming clear that agents might not be the right people to deal with them anymore. As the job shifts elsewhere, the role of agents is being redefined.

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