Sellers think their homes are worth more than their real estate professional recommends, and buyers think these same homes are worth less.
It’s a difficult disconnect that makes selling properties a challenge. Successfully marketing a home requires that the price be set carefully — or it will languish on the market. Among the considerations:
- How many homes are for sale in the neighborhood? The more homes on the market, the more important it is to list at the lower end of the scale. No matter where you price your home, buyers are going to want to understand the rationale behind why your house is the cheapest or most expensive. In the end, buyers will pick the house with the most value.
- Take short sales and foreclosures into consideration when pricing. If the competing properties are in lousy condition, they are less of an issue, but if they are well taken care of, yet priced 25 percent below market, they can be a serious factor.
- Negotiate decisively. Many buyers have options so when you counter an offer, be prepared for the possibility that the counter might be the end of the discussion.
- If you have to . . . cut the price. If no one shows up for an open house, if no one calls and if there are no offers, then the price is too high. That means it’s time to make a meaningful price cut.
“Using a real estate agent is a very good idea,” says the U.S. Department of Housing and Urban Development (HUD). “All the details involved in home buying [and selling], particularly the financial ones, can be mind-boggling. A good professional can guide you through the entire process and make the experience much easier.”
What’s the Difference Between a Real Estate Agent and a Realtor?
More than two million people have earned real estate licenses but only a small percentage of these are Realtors. Realtors are members in good standing of the National Association of Realtors, their state association of Realtors and a local real estate board. Realtors are held to high standards of ethical behavior and must undergo continuing education annually to remain accredited.
All agents of Nesbitt Realty are Realtors!
What Does a Realtor Do?
Realtors are required by law to:
- perform necessary and customary acts to assist in the purchase or sale of real estate.
- perform these acts in good faith and with reasonable care.
- properly account for money or other property placed in his or her care.
- disclose “adverse material facts” which are, or should be, within the agent’s knowledge.
A Nesbitt Realty Realtor will be well acquainted with the important things buyers want to know about your property’s neighborhood. When it comes to selling your home, a Realtor will save you time and aggravation. We will get your home on the market instantly with the MLS. When an offer comes in on your property, our Realtor will help structure the deal to maximize your proceeds. He or she will guide you through the mounds of paperwork.
Nesbitt Realty pays for all advertising, schedules all open houses and makes sure potential buyers are qualified. The money they can save you is often more than the cost of our commissions.
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